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Alma graduated from the Institut d'Etudes Politiques de Toulouse in 2023 and is now Head of Culture at Sparknews. Convinced that artists and cultural professionals have the power, in all artistic fields, to project us towards more desirable models of society, she is leading a programme to raise awareness among these players in order to nurture their creativity and inspiration on social and environmental issues.
From 2023, she will be joining the L'écran d'après/Screens of tomorrow movement, initiated by Sparknews in 2022, which brings together French audiovisual professionals (cinema and TV) who want to tell the story of a more inclusive and sustainable society in their fiction. Together, they are co-constructing a guide to questioning writing automatisms and the place of social and environmental issues in stories, without hindering creativity.
Today, Alma is rolling out this tool to professionals and future professionals, by giving talks within organisations, in schools and at professional events (Cannes Film Market, Venice Production Bridge, etc.). The guide is available in open-source format, is part of the eco-responsibility charters of Canal +, Mediawan and Newen, and is supported by the CNC, the French Agency for Ecological Transition (ADEME), the French Ministry of Culture and the French Office for Biodiversity (OFB).